Tim is difficult to find behind his beard. But once you do, you’ll find an amazingly creative and bouncy character, bouncing from experimental digital art, to the fashion business, to the hotel business, to a restaurant launch. If you can’t find him behind his beard, then he’s probably creating a website for bowling. So if it’s not awesome, at least we’ve found someone to blame.

Kurt wants to be a professional football player. We keep telling him his real talent is in socal networking. He was born in it and he just knows which buttons to push to create buzz, and we’re not talking about a front door bell here. He creates a network, activates it, feeds it, grows it and makes it last. And the closest he’ll ever get to being a football professional, is through the social network site he’s built for it - with his hands, not his feet.

Oscar is a writer. No, let’s start again. Oscar is the writer who… no. Oscar is one of those writers who don’t just build up a wall of words. He cuts and he trims and he deletes and he refines until his words say exactly what his thoughts were thinking. He brings literature back to the essence, looks full of wonder to the world and creates new and wonderful universes, full of bowling balls. No, delete that last bit.

Bart knows sports. In fact, most people who see him for
the first time, think he IS sports. His career as sports commentator started when he was 22 and has taken him from the national television to the commercial television to production companies to cable owners. Who-ever owned the rights to football, got Bart to do something with them.
His creative mind and in depth knowledge of media is invaluable. His only problem while bowling, is that he can’t stop describing his own game.

His name sounds like minced meat, but David’s passion really is music and technology. On odd days, it’s technology and music. Instead of becoming a professional guitarist and getting all the girls, he decided to go digital instead. He has created businesses, supported businesses, worked in businesses, because that’s the kind of man he is, full of ideas. Some say he invented a pillow to cool down his brain at night. When we found out he invented a delivery system for shaving products adapted to your personal shaving behaviour, we said, let’s get this one, he’s definitely a dude.

Herman doesn’t see himself as a trend watcher. If that
were so, he should be watching himself, and that would
be plain silly. For him, what best describes his day,
is consumer psychology. That’s all very nice, but what about those glasses then, Herman? Isn’t that to be trendy while you're watching trends? In any case, he is a well respected consultant to big companies, to prepare themselves for times and people to come. Watch that horizon, dude, isn’t that Herman?

Here’s what Luc Tuymans said about Alex’s work: Alex is juxtaposing glamour with experience, vulnerability and even disease. His approach is therefore multi layered; it doesn't just deliver a fractured image but one that works towards the viewer as a depiction of a fragment as a whole.
 Not sure we totally understood any of that, we just like him because he is a cool dude with a beautiful deep voice. Takes pretty decent pictures, too, or was that what that Luc dude was going on about?

Before he became a professional bowler, Christophe was preparing his game and polishing his balls. He co-founded LG&F, which later became Famous and was Agency of the Year 5 times. As creative partner, he worked his magic on national and international brands like Proximus, Klara, Lee, Eristoff, Martini, Electrabel, Axa, Toyota, William Lawson's. Christophe doesn’t talk lightly about brands, as he's created two of his own. While Famous was out collecting awards,he and his wife also created two clothing brands together: Le Fabuleux Marcel de Bruxelles and Année Erotique.

Charlotte thinks two strikes ahead. She also plays the piano, the flute, the guitar and the violin, but that’s just plain weird on a bowling court. To notice her when she’s not playing the flute, her red hair helps a lot. Clients love her because she hates missing deadlines, she loves accuracy and she actually loves clients, too. That’s a lot of love going on there, Charlotte.

Christophe M is a fashion brand booster. He lines up the brands that have the biggest potential, takes his bowling ball, aims, and KAPOWs the brands into stardom. He was there at the birth of big names in today’s fashion industry, he was on the forefront for Martin Margiela and Yohji Yamamoto. He runs an office in Paris and one in Amsterdam, his current client list includes AF Vandevorst, Isabel Marant, Christian Wijnants. The strategical insights of Christophe are also perfectly applicable to brands for badly dressed people.